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currently operating under the Cleantech Finland brand is the Finnish Environmental Cluster for China (fecc). It is a government-funded, two-year project to promote and enhance co-operation in the area of environmental protection and sustainable development between Finland and China. Networking with Chinese local governments and research institutes, fecc identifies regional environmental projects where Finnish know-how and technology can be utilised. The project focuses mainly on energy efficiency and clean industrial processes; water-related technologies and services; the economy of recycling; waste management; and environmental monitoring. "There's demand for Finnish expertise in paper industry wastewater treatment; collection and treatment of wastewater in sparsely-populated rural areas; and recycling of electronic waste, such as mobile phone batteries," says project manager Antti Perttu of fecc. "As far as energy is concerned, the Chinese are in6 FOCUS 2008 "It's the idea and its usability that counts, not the size of the enterprise." terested in energy efficiency and wasteto-energy solutions." make decision-making and business easier for Chinese end customers, they are aiming to shift the emphasis from technology production to the production of services and solutions." According to Perttu, localisation of Finnish environmental know-how is also an interesting option. In order to solve wastewater management problems in rural Chinese areas where there's no central sewer system, a wastewater treatment system using Finnish environmental technology could be created, but it would be built on site by local labour. This would mean more jobs and a better income level for the local population. "In Finland we have managed to clean paper industry wastewaters so well that often the wastewater coming out of the paper mill is cleaner than the water used for the production process," Perttu points New export concepts fecc was set up to develop a new type of duplicable export concept that is based on business-to-business activities linking the public and private sectors. "Our goal is to help Finnish smes expand their activities on the Chinese market, for in today's world, it's the idea and its usability that counts, not the size of the enterprise," says Perttu. "Our network brings together smaller businesses that can act as subcontractors for bigger companies already established in China, companies like Jaakko Pöyry Group, Metso or Kemira. Contemporary businesses are increasingly combining technology and services into a solutions-oriented package, and in order to
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