Editorial and ContEntS · FOCUS FINLAND 2011 and the winner is... The best country in the world. A nation with an excellent education system. One of the least corrupt states. One of the most equal countries... International comparisons of national performance continually place Finland amongst the top in the world. It has been proven that the Nordic welfare state brings great advantages to its citizens. But can there be other winners? An educated people living in a clean and safe environment with functioning infrastructure and reliable systems make for an efficient society. This also creates added value for all parties involved with Finland. Whether you stay in the country for a short or an extended period of time, are in need of a business or research partner or decide to choose Finland as a place to invest, you can enjoy the benefits of its social and economic dynamism. The Finnish character has never been one that boasts with its accomplishments; we have always relied on the fact that action speaks louder than words. By reading this magazine, you will find out just where our good reputation comes from. And why walking alongside us makes you the winner, too. 6 Finding the ultimate cure Standard therapeutic regimes give way to personalised medicine. Cancer patients get tailored treatment in Helsinki. Rapid diagnostic solutions help to detect problems in good time. 22 dynamic design When used wisely, design is a means to build more people-friendly environments. Erkki Virtanen Permanent Secretary Ministry of Employment and the Economy 2011 PHOTO: JULIUS KONTTINEN Editor-in-ChiEF Paula Parviainen Editorial Board Eeva Haaramo, Minna Hakaoja, Soili Helminen, Anna-Maija Ikonen, Tiina Kairistola, Elina Kiiski, Markus Kokko, Liisa Levänen, Mervi Liukkonen, Peter Marten Editorial StaFF Sanoma Magazines Finland Custom Publishing ProduCEr Tytti Mård art dirECtor Antti Kangassalo Managing Editor Kimmo Holappa tranSlation Kathleen Kuosmanen EngliSh Editor Shelly Nyqvist CoVEr PhotograPh By Marja Seppälä PrintEd By Libris Oy PuBliShErS Ministry for Foreign affairs Department for Communications and Culture formin.finland.fi Ministry of Employment and the Economy www.tem.fi tekes www.tekes.fi Sitra www.sitra.fi invest in Finland www.investinfinland.fi Finnfacts TAT Group www.finnfacts.fi iSSn 1797-3287 Focus on the economy and technology is available in English, Chinese, German, Japanese, Russian and Spanish. To read the magazine online or order paper copies, please visit the Focus website at www.focusmagazine.fi. For paper copies, you can also contact the nearest Finnish embassy. 2
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