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facturing to East Asia, airlines are having more trouble filling their cargo space on eastbound flights from Europe to Asia. And of course the sector is worried about sharply rising fuel costs. On the plus side, in the long run demand for air cargo is expected to keeping growing. And Vietnam is emerging alongside China and India as a new growth area and target of interest. MORE VISIBILITY Finnair has been flying to Shanghai since 2003, but Finnair Cargo set up its own sales office there a bit later. "At first, we were represented in Shanghai by a local sales agent. The results were good but we did not get enough visibility. Thanks to having our own office, our company and our products have become well known and we've achieved even better results," Asikainen says. "We've had a good response from our customers ever since we set up the office. Finnair Cargo is known for transparent operations and reliability," he says. The first part of this year has been busy for Asikainen's team. "The demand for air cargo capacity has been good all spring, but usually summer is a quieter time. However we're not expecting any serious drop in activity since we have a steady clientele, and most of our deliveries are based on long-term contracts with our customers." Finnair Cargo has a broad, stable clientele in Shanghai. It is made up of large international and local forwarding companies, most of which are long-time Finnair partners. Asikainen, who has worked at Finnair Cargo for almost 19 years, knows his customers and the air cargo business. Before taking over in Shanghai, he was in charge of Finnair Cargo's European sales operations, among other posts. Asikainen, who has been studying Mandarin since moving to China, says that Shanghai is an easy place for Westerners to live. "Shanghai is China's most Western city. There are lots of Westerners here, including more than 500 Finns, and the numbers are growing all the time. For people who move here from the north, the hot, humid climate and the language can be challenging" he says. "But you get used to the climate and the language is not impossible to learn!" » Services account for more than half of Shanghai's GDP. FINNAIR MOVES TO A NEW TERMINAL In late April, Finnair's Shanghai flight operations moved into the brand-new Terminal 2 at Pudong Airport. At the same time, the airport opened a new, third runway. A transport centre is now being built between the terminals, which will be the departure site for taxis, busses and the highspeed Maglev train. Cruising at more than 400 kilometres an hour, the Maglev makes the 30-kilometre journey from the airport into central Shanghai in about seven minutes. By taxi or bus, the trip takes about an hour on a busy highway. Finnair flies to and from Shanghai daily. The direct eastbound flight takes 10 hours, landing in Shanghai at 9 a.m. local time. Some 50 Chinese and foreign airlines fly out of Shanghai Pudong Airport, with departures to more than 90 foreign destinations and 60 within China. One of the world's fastest trains whizzes between Pudong Airport and central Shanghai. » 4 CARGO NEWS 2 | 2008

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