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neW-generation designers are using their talent to Create positive soCial Change. Capital wellness D "this proJeCt Will make a long-term differenCe." oing good is becoming part of a new design ethos. It is dawning on designers that the same creative ingenuity that goes into crafting top brands could be put to work to tackle "wicked" social problems. one pioneering example is 365 Wellbeing, the aalto university's spearhead project for the World design Capital year. More than 150 design students will address 12 real-life challenges such as how to reconnect seniors with society, how to humanise psychiatric care and how to create smoke-free public environments. "The whole idea of what designers can do is changing. We have a long history of collaborating with industry. now we are also helping the public sector with service design," says the project's leader, professor Turkka Keinonen. www.wdchelSinKi2012.fi represent a creative rebellion against the "ghettoization" of the elderly. "We envisage it as a cultural hub for the entire community, hosting mother-child clubs, music events, art exhibitions, dance clubs and other drop-in services." everYdaY demoCraCY recasting users as designers is a growing trend in service design. In democratic settings such as co-design workshops, the aalto students will collaborate with policy-makers and generate ideas together with residents, community members and service providers. "We will utilise pictures as a cue to help residents envision their ideal future. Codesign will give us a holistic picture of which services we can feasibly integrate to benefit the community," explains Vaajakallio. "This project will make a long-term difference," adds Keinonen. "It's bold for a city to give students such a big role in public service innovation." -SK ageing graCefullY a more fulfilling life for seniors is the mission of researchers Kirsikka Vaajakallio and Kirsi Hakio. They and their team will radically rethink the whole concept of elderly care at Villa breda, a senior service centre in Kaunianen, one of four cities in the Helsinki metropolitan area. "We want to engage seniors in life by finding innovative ways of promoting interaction between the young and the old," says Vaajakallio. Most seniors want to live in a culturally stimulating environment. Villa breda will eng 42 blue Wings JanuarY 2012

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