Sivu 3 by arja suominen senior vice president, communications and corporate responsibility EDITORIAL managing editor Anu Virnes-Karjalainen engliSh editor & Staff writer Katja Pantzar art director Veera Näsänen Producer Eeva Puhakainen layout deSigner Peter Sade rePrograPhicS Esko Järnström, Tuukka Palmio engliSh tranSlation Wif Stenger editorial officeS Lapinmäentie 1, 00350 Helsinki, Finland, Postal address P.O.Box 100, 00040 Sanoma Magazines, Finland, tel. +358 9 1201, fax +358 9 120 5988, e-mail advertiSing SaleS Media Assistant Sirkka Pulkkinen, tel. +358 9 120 5921 PubliSher Sanoma Magazines Finland Oy, Custom Publishing Printed by Hansaprint, Vantaa, Finland 2011 PaPer Nova Press 70g Cover paper Lumi Art Silk 200g circulation 60,000 iSSn-0358-7703 Finnair flies nonstop daily to Singapore. "W Peace of mind or multi-tasking? editor-in-chief Arja Suominen finnair head office Tietotie 11 A, Helsinki-Vantaa Airport, 1053 Finnair, Finland, tel. +358 9 81881, Postal address: P. O. Box 15, 01053 Finnair, Finland cuStomer feedback > Customer care > Feedback or > Asiakaspalvelu > Palaute or +358-9-818 7702 (Mon­Fri 9­12) or by mail: Customer Relations, SL/11, FI-01053 FINNAIR. ork-life balance? i've heard about it," said a former colleague sceptically when i told him that the theme of this issue of Blue Wings would be wellbeing. personally, i've never understood the concept of work-life balance. isn't work an integral part of life for most people? rather, shouldn't we aim for a balanced life? in this issue, professor alf rehn shares his opinions on wellbeing and creativity in business. one of his key theses is that corporations tend to get over-engineered and too process-oriented which gradually kills creativity and decreases the wellbeing of employees. in our current, hectic multi-tasking environment it's sometimes difficult to find time for creative thinking and personal wellbeing activities. i hope that when you're sitting in the plane you can enjoy some peaceful, worry-free moments and find some time to stop and think about what's important to you. There's no secret formula for wellbeing or happiness in life. as individuals, we're all different and we enjoy different things. but it's important to make a little time for what brings joy to our daily lives. in the following pages we share some tips on where to go and what to do in order to recharge and rejuvenate at work and play. my sceptical colleague is balancing his life right now somewhere in southern italy. P.S. if you're a fan of videogame angry birds (a Finnish invention), you may be interested in our special angry birds flight to singapore on september 20. Watch Finnair's Facebook page for further info. SEPTEMBER 2011 BLUE WINGS 3 ENG

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