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Each membership card, from Basic to Platinum, has its own distinctive look. QUESTION OF THE MONTH Q When do I need to present my Finnair Plus card? ? A fresh new Finnair Plus FINNAIR PLUS has unveiled its new look. All Plus materials, from membership cards to stationary, will sport a fresh, new visual look. The themes of the new look are Finnishness and freshness, which have been factors in the Finnair group's recent success. "The old and new membership cards will be in use side-by-side for some time," says Finnair Plus product manager Leena Muesa. "New cards for the Silver, Gold and Platinum members were delivered in December, while Basic members will get their cards in January and February." The new look was developed along with the Finnish advertising agency SEK & Grey's designers Petteri Järvelin, Esa Lipiäinen and Ville Granroth. The departure point was that the design should stand out, be memorable and ecological. The Plus logo has also been revamped, with the old script style replaced by a more A Your Plus card puts many benefits within your reach. Remember to state your membership number each time you book a flight and present your card whenever you check in for a flight. To make sure all points are registered in your account, also present your card when using the services of Finnair Plus partners. If you are travelling with an electronic ticket, show your Plus card at the departure gate. contemporary font. Soon the new style will be visible in all of Finnair's Plus communication: membership cards, letterhead and envelopes, welcome packs and brochures as well electronic media. In particular, the Finnair Plus card has been boldly overhauled. "People carry a lot of cards in their wallets. For the new card, we chose a matte surface, which helps it to stand out, even by the sense of touch," Muesa points out The matte surface is decorated with a discreet pearly sheen. Every tier, from Basic to Platinum, has its own distinctive appearance. The Plus website, PlusMail email and Finnair lounges in Helsinki and Stockholm-Arlanda will also be redesigned in the near future. "In renovating the lounges, too, the guiding principles will also be Finnishness, freshness and creativity. We hope to collaborate with recognised Finnish design firms," Muesa says. 80 BLUE WINGS JANUARY 2008
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