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WWW.finnair.CoM/bluEWings by christer haglund senior vice president, corporate communications EDITORIAL Managing Editor Anu Virnes-Karjalainen tel. +358 9 120 5332, anu.virnes-karjalainen@sanomamagazines.fi rEdEsign Antti Kangassalo art dirECtor Veera Näsänen ProduCEr Kirsi-Marja Kauppala English Editors & staff WritErs Katja Pantzar, Laura Palotie graPhiC assistant Peter Sade rEPrograPhiCs Esko Järnström, Tuukka Palmio, Raimo Tommila English translation Wif Stenger Editorial offiCEs Lapinmäentie 1, 00350 Helsinki, Finland, Postal address P.O.Box 100, 00040 Sanoma Magazines, Finland, tel. +358 9 1201, fax +358 9 120 5988, e-mail firstname.lastname@sanomamagazines.fi advErtising salEs Media Assistant Sirkka Pulkkinen, tel. +358 9 120 5921 PublishEr Sanoma Magazines Finland Oy, Custom Publishing PrintEd by Hansaprint, Vantaa, Finland 2010 PaPEr Nova Press Silk 70g Cover paper LumiArt Silk 200g CirCulation 60,000 issn-0358-7703 An A330 aircraft featuring the new logo. T musings. Take a closer look he start of 2011 marks a new chapter for Finnair and Blue Wings. Last month Finnair unveiled its new brand identity that draws inspiration from the clean lines of nordic design and offers a calmer, more personalised experience for the busy traveller. Blue Wings, too, has adopted a lighter, brighter look to inspire adventures. With several new feature types we cater to both those looking for insider tips into a destination and those who wish to delve deeper into trends and cultures. today's quality-conscious travellers want to seek out ecologically and socially responsible options while getting the best value for their time and money. The role of air travel is to offer experiences that virtual connections can't yet provide. each takeoff is an opportunity to gain perspective into a culture and establish real connections. This is why Blue Wings is focusing more on local voices and current happenings; read the story of a new york city comedian in the first entry of our series called My kind of town, and see the expanded This month around the world-section. We hope you enjoy our stories, insights and Editor-in-ChiEf Christer Haglund christer.haglund@finnair.com finnair hEad offiCE Tietotie 11 A, Helsinki-Vantaa Airport, 1053 Finnair, Finland, tel. +358 9 81881, Postal address: P. O. Box 15, 01053 Finnair, Finland CustoMEr fEEdbaCk www.finnair.com > Customer care > Feedback or www.finnair.fi > Asiakaspalvelu > Palaute or +358-9-818 7702 (Mon­Fri 9­12) or by mail: Customer Relations, SL/11, FI-01053 FINNAIR. www.finnair.com www.finnair.fi www.finnairgroup.com p.s. read about Finnair's updated brand identity on page 12. We invite you to find out more at feel.finnair.com. JANUARY 2011 bluE Wings 3 ENG

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