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It pays to drive a Volvo FINNAIR ANd VOLVO cUSTOMERS can benefit from purchasing products or services from either company in the form of earning Finnair Plus points or using them to pay for a purchase. An example of this partnership is the Volvo C30, S40 and V50 DRIVe campaign, where Volvo customers can earn 40,000 Finnair Plus points when purchasing a new Volvo C30, S40 or V50 DRIVe model. "Volvo has rapidly moved to the forefront of the automotive industry in lowering emissions and fuel consumption of its cars," says Heikki Ahdekivi, Volvo's marketing and sales director. "The latest example is the launch of the C30, S40 and V50 DRIVe diesel models, which have the lowest fuel consumption among family cars on the market, and are among the very best in emissions." He underscores that the fuel consumption and emission figures of these models outscore the hybrids from competitors. Eco-efficiency is a key component of the Volvo DRIVe. TExT By SATU JUSSILA Finnair Plus members can accrue 40,000 Finnair Plus points by purchasing a Volvo DRIVe model in Finland. Soon you can also use points to pay for purchases. "Volvo DRIVe models offer new solutions to reduce fuel consumption and emissions. These solutions include a start-stop function, which stops the engine, for example, at traffic lights. Other items include an advanced gear box, lower chassis and new tyres. The combination of these has reduced fuel consumption to 3.9 litres per 100 kilometres, and carbon dioxide emissions to 104 grams per kilometre," says Ahdekivi. PUTTINg THE ENVIRONMENT FIRST like-minded," says Ahokas, who serves as the director of area partnerships and sales. The next steps in the partnership will come in the form of Volvo and Finnair offering Finnish Plus members the ability to use Finnair Plus points when coming to a Volvo dealership, for example, to service their car. "We are very satisfied with the partnership and look forward to news ways of cooperating in the future," smiles Ahokas. The launch of the Finnair and Volvo partnership represents the joining of two brands that are continuously strengthening their environmentally friendly practices, something that Ville Ahokas of Finnair hopes customers take note of. "Both are respected Nordic brands that have strong reputations built on safety, trust and high quality. We also both place high priority on environmental sustainability. The matching of these two companies is a natural extension of an approach to business that is very Good to know Finnair Plus members accrue 40,000 Plus points by purchasing one of the following diesel models in Finland: · Volvo C30 1.6D DRIVe Start/Stop · Volvo S40 1.6D DRIVe Start/Stop · Volvo V50 1.6D DRIVe Start/Stop 114 BLUE WINGS SEPTEMBER 2009 Anna Kojro

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