Sivu 6

editor'sletter Istanbul: Where east meets west. Challenges and opportunities Christer Haglund Senior Vice President Public Affairs and Corporate Communications Finnair Plc is slipping into a recession with tough times ahead. As a result of weakened demand, money will become more scarce. This will, of course, affect both businesses and consumers. But for solid businesses, economically difficult times also offer possibilities. This is the time to gain market shares, move more quickly than your competitors and turn challenges into opportunities. The ancient Greek word "catharsis" refers to a sudden climax resulting in renewal and purification. In the business survival game, this is really what it's all about ­ the fittest will survive with better assets than they had before the turning point. This applies to all businesses. In aviation, Asia will many airlines have gone under or been tarcontinue to gets of takeovers by stronger competitors. offer growth Finnair has gained market share in the traffic between Europe and Asia and this markets. year we aim to renew our long-haul fleet in order to provide our customers with an even better travel experience. Despite a challenging economic climate, Asia in general ­ and China and India in particular ­ will continue to offer growth markets. Our vision is to turn challenges into opportunities. I want to wish all of our readers a happy and prosperous New Year. THE WORLD ECONOMY PS Start planning your spring break to Turkey's largest city, Istanbul. As of March 4, 2009, Finnair flies nonstop twice a week to the vibrant, historic city where east meets west. This month around the world HELSINKI LONGQUING SEOUL MARKS BRUSSELS' celebrates Chinese New Year and rings in the Year of the Ox with a variety of events at Lasipalatsi square on January 25, 2009. Longqing Gorge, 80 kilometres outside Beijing, hosts its annual Ice and Snow Festival. Blocks of ice are carved into animals, lanterns and figures of all shapes and sizes accompanied by a symphony of colour and light. Lunar New Year "Sollal" on January 26, 2009 with locals paying visits to their ancestral villages for ceremonial feasts and a variety of events being staged at venues throughout the city. Truc Troc Contemporary Art exhibition is an art and music festival that showcases the work of young, upand-coming visual artists. January 31 to February 1, 2009. 6 BLUE WINGS JANUARY 2009 Tim Bird

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